15 Years of TACK Architects
For their 15th anniversary, TACK Architects asked us to tell the firm's story, from taking the leap to start it through the highs and lows since, in their own words and their clients'.
- Client
- TACK Architects
- Industry
- Architecture & design
- Project
- 15th anniversary brand film
- Services
- Brand film, event coverage
The project
TACK Architects was coming up on 15 years in business and planned a celebration to mark it. They asked us to make a film for the occasion, one that looked back on where the firm came from, the people who built it, and the work they've done along the way.
How we approached it
Fifteen years is a lot to fit into a few minutes, so much of the early work was deciding what to leave out. We sat down with people from TACK to hear the whole story, highs and lows included, starting with the leap it took to build a firm from scratch.
We also interviewed many of TACK's clients about what it's been like to work with them, and paired all of it with footage of the buildings themselves. Hearing the story from both sides, the people who built the firm and the people they've built for, gave the film an honesty that a highlight reel couldn't have.
How it was used
The film premiered at TACK's anniversary party, in front of the team, clients, and friends who were part of those 15 years. We covered the party itself too, so the night was captured alongside the story it celebrated.
After the celebration, the film gives future clients a clear picture of the firm's history and the kind of work they can expect, so it keeps working long after the party.
The night it premiered.
Photos from TACK's 15th anniversary party, where the film was shown for the first time.
